Privacy Policy

Last updated: March 2026

Intellify ("we", "our", "us") is operated by Dev-Guy-01 Ltd. This privacy policy explains how we collect, use, and protect your information when you use the Intellify Shopify application.

1. Information We Collect

When you install Intellify, we collect and process the following data from your Shopify store:

• Store information — Shop domain, store name, Shopify plan, and currency.
• Product data — Titles, descriptions, images, variants (SKUs, weights, barcodes, HS codes), tags, SEO metadata, product types, and vendor information.
• Collection data — Titles, descriptions, images, SEO metadata, and collection type (custom or smart).
• Blog post data — Titles, content, excerpts, images, tags, author information, publication dates, and SEO metadata.
• Page data — Titles, content, publication dates, and SEO metadata.
• Usage data — Analysis timestamps, scores, run history, subscription plan selections, and API cost tracking.

We do not collect customer data, order data, financial data, or any personally identifiable information about your store's customers.

2. How We Use Your Data

Your data is used exclusively to provide the Intellify service:

• Content analysis — Fetching and analysing your store's products, collections, blog posts, and pages to generate quality and SEO scores.
• AI content generation — Sending content to Anthropic's Claude AI API to generate optimised titles, descriptions, SEO metadata, tags, image alt text, FAQ sections, and variant data suggestions.
• Blog Writer — Generating full blog posts using Claude AI and creating lifestyle hero images using OpenAI's DALL-E API. Generated images are stored on our servers and uploaded to Shopify's Files CDN on your store.
• Content Gap analysis — Comparing your store's content coverage against competitor and industry benchmarks to identify missing topics, keywords, and structural gaps.
• Brand Voice analysis — Analysing product descriptions across multiple dimensions (tone, formality, vocabulary, persuasion style, formatting) to score consistency and generate a Brand Voice Guide.
• Score storage — Storing analysis results, scores, AI-generated summaries, and Brand Voice reports so you can review them over time.
• Apply and Undo — Applying AI-generated content to your Shopify store when you explicitly request it, and restoring original values when you undo changes.
• Billing — Managing your subscription and billing through Shopify's billing system.

3. AI Processing

Your store content is sent to Anthropic's Claude AI API for analysis and content generation. This includes:

• Product analysis — Product titles, descriptions, images, variants, tags, and metadata are sent in batches of up to 5 items for scoring and content generation.
• Collection, blog post, and page analysis — Titles, descriptions, content, and SEO metadata are sent in batches for scoring and content generation.
• Content Gap analysis — Product titles, types, tags, and collection names are sent as a summary to identify coverage gaps.
• Brand Voice analysis — Up to 150 product descriptions (truncated to 1,500 characters each) are sent for consistency scoring.
• AI summaries — Aggregated health data (score distributions, common issues) is sent to generate personalised overview summaries for each content type.
• Blog Writer — Product titles, descriptions, and content gap topics are sent to Claude AI for article generation. Image prompts (derived from article content) are sent to OpenAI's DALL-E API for hero image generation. No customer data is included.

Anthropic's data handling is governed by their privacy policy. OpenAI's data handling is governed by their privacy policy. Key points:

• Data sent to Claude is used solely to generate your analysis results and AI content.
• Anthropic does not use commercial API data to train their models.
• Image prompts sent to DALL-E are used solely to generate blog post hero images. OpenAI does not use API data to train their models.
• All transmissions are encrypted in transit using TLS.

4. Data Storage & Security

• Analysis results, scores, reports, and AI-generated content are stored on secure servers.
• Shopify access tokens are encrypted at rest using the ASP.NET Data Protection API with file-system key persistence.
• All communication between your browser, our servers, and third-party APIs uses HTTPS/TLS encryption.
• Access to stored data is restricted to authorised personnel only.
• Content application history (original values, applied values, timestamps) is stored to enable the Undo feature.

5. Data Sharing

We do not sell, rent, or share your data with any third party except:

• Anthropic (Claude AI) — Store content is sent for analysis as described in Section 3. Anthropic does not retain or train on this data.
• OpenAI (DALL-E) — Image generation prompts are sent for Blog Writer hero images as described in Section 3. OpenAI does not retain or train on API data.
• Shopify — Billing data is processed through Shopify's subscription system. Content changes are written back to your store via the Shopify API when you use the Apply feature.
• Legal requirements — We may disclose data if required by law or to protect our legal rights.

6. Data Retention

• Analysis data (scores, reports, AI-generated content, Brand Voice reports, Content Gap reports, application history) is retained for as long as the app is installed on your store.
• Blog Writer data (generated articles, hero images, excerpts) is retained on our servers even after uninstallation to allow content recovery on reinstall. Image files and article content are permanently deleted upon request.
• Upon uninstallation, all stored analysis data for your store is permanently deleted — including all analysis records, runs, jobs, content applications, reports, and scores. This deletion is triggered automatically by the Shopify app-uninstalled webhook.
• You can manually clear all analysis data at any time from within the app without uninstalling.
• You may request data deletion at any time by contacting us.

7. Your Rights (GDPR)

If you are in the UK or European Economic Area, you have the right to:

• Access the personal data we hold about your store.
• Request correction of inaccurate data.
• Request deletion of your data.
• Object to or restrict processing of your data.
• Data portability — receive your data in a machine-readable format.

To exercise any of these rights, contact us at support@intellai.co.uk.

8. Shopify Data Protection

Intellify complies with Shopify's mandatory data protection requirements. We handle all required privacy webhooks:

• customers/data_request — We confirm that we do not store customer data.
• customers/redact — We confirm that we hold no customer data to redact.
• shop/redact — All store data is permanently deleted.
• app/uninstalled — All store data is permanently deleted.

9. Cookies

Intellify uses essential session cookies only, required for authentication within the Shopify admin. We do not use tracking cookies, advertising cookies, or third-party analytics cookies.

10. Children's Privacy

Intellify is a business tool for Shopify store owners. We do not knowingly collect data from children under 16. If you believe we have inadvertently collected such data, contact us and we will delete it promptly.

11. Changes to This Policy

We may update this privacy policy from time to time. Material changes will be communicated through the app or via email. The "Last updated" date at the top of this page will be revised. Continued use of the app after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this privacy policy or your data, contact us:

• Email: support@intellai.co.uk
• Website: intellai.co.uk